3. Crafting your course promo page

The course promo page is key to gaining enrolments! It's the very first connection you have with students and is the place to market your course to potential students. 

Be sure to address the following topics in your course description to better help potential students decide if your course is right for them:

  • What is the main purpose of this course?

  • Who is this course for?

  • Is any prerequisite knowledge required before taking this course?

  • How will taking this course help the student in their everyday life?

It should be written in a way that is engaging, enticing and provides students with the key details they need to know to enrol. Include a course summary, your learning outcomes and an overview of your modules.

The more interesting and enticing that this is written, the bigger chance you have of boosting student enrolments.

There is also space for either a course promo image or video. Make sure this is enticing and captures potential students' interest.


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